Dr. Paul Campbell, leading research and development
scientist behind the NEW and improved formulas has approved this blog, from P&G Professional.
“Fabric Conditioner is a waste of money.”
A common misconception in the food and hospitality
sectors. Guest experience is at the heart of what makes a
successful Bed & Breakfast, guest house, or small restaurant, and
nothing is more impactful to initial impressions than the quality
of linens your guests come into contact with. P&G Professional
understands that the number one priority is having an effective
detergent on hand to ensure cleaning is managed correctly the
first time. However, coupling detergent with fabric conditioner is
the key to ensuring long-lasting freshness to ultimately improve
the guest experience.
There’s no denying that guests expect the linens they will come
into contact with to be fresh. Scent is one of the first signifiers
of cleanliness in our homes and the same holds true for the
establishments we choose to visit. However, in the hospitality
sector, it is cleaning power and a long-lasting freshness - achieved
with fabric conditioner - that can truly set your business apart in
the mind of the customer.
More effective when used together, this laundry dream team is
specifically formulated to work in harmony so that your linens
are cleaned to the highest standard thanks to Ariel, with Lenor
delivering that coveted pleasant scent.
The fabric conditioner is infused with a unique freshness and
softness technology to deliver longer lasting freshness and
softer feel than detergent alone.
Whether the laundry is bedding, towels, tablecloths, napkins,
or perhaps even chef whites, New Ariel and Lenor Professional
combine to achieve the perfect wash result: cleaning effectively
and removing bad smells whilst leaving behind a fresher scent.
What’s more, the fabric conditioner’s outstanding performance
can even last through tumble drying.
Dr. Paul Campbell, explains how the best results are achieved with the
combination of Ariel Professional Laundry Detergent
and Lenor Professional Fabric Conditioner:
“New Ariel Professional and New Lenor Professional are designed to
work together to give you excellent cleaning results together with soft
Ariel has been specially designed to give you great cleaning and a
whiteness boost even at low temperatures combined together with
Lenor ensures soft fresh fabric, even after tumble drying.
NEW diffusive perfume technology also enables a better freshness
and scent experience across all touchpoints.” The Lenor formula also
features softener agents that lubricate fibres, helping to reduce the
friction during the wash cycle, as well as in use.”
Scents and Softness Your Guests Will Remember
For B&B’s, independent hotels and other small hospitality
businesses, a good reputation reaps rewards - first impressions
count, and one of the first things a guest will recognise is scent.
If linens do not smell of anything, and simply look clean, guests
may ask: “have they even changed them?” A lovely scent,
achieved with the combination of Ariel and Lenor Professional,
reassures customers that laundry has been prepared with the
Every Experience Counts
With over 110 years of experience in the food, hospitality and
care sectors, P&G Professional understands the challenges
independent professionals face when it comes to laundry and
creates products that work together to deliver specific needs.
P&G Professional’s mission is to make every experience count,
with its trusted brands consumers use at home for personal
needs, on a professional level. Through a customer-centric
approach to sales, innovation and support, P&G Professional
delivers easy to use, unique products to its customers.